Campaign Timeline

IRT is building a global movement to alert, recruit, and empower organizations and leaders around the world to address this emerging threat.

The Protect Nature Now campaign will unfold in four overlapping phases over four years.

Phase I – Foundation Building:

Oct. 2020 – Early 2021

  • Coalition Building

Collaborate with diverse parties with complementary goals.

  • Organizations
  • Scientists
  • Corporations
  • Influencers
  • Funders
  • Businesses
  • Educational Asset Development:

Create campaign branding, videos, training materials, interviews, articles, posters, social media posts, and research. Work with trusted journalists and advocates.

  • Legal Strategy:

Draft bills for U.S. local, state, and national implementation. Develop policy text for international treaties and conventions.

  • Scientific Advisory Panel:

Establish a team of experts to provide input, insight, and scientific vetting on all aspects of the campaign.

Phase II – Launch and Advocate Activation:

Early 2021

  • Launch

short film Don’t Let the Gene Out of the Bottle.

  • Disseminate

educational assets and messaging.

  • Train and organize

advocates for legal campaigns.

  • Identify and nurture

leadership and support for expansion within the U.S. and internationally, with special focus on establishing E.U. presence.

Phase III – High Impact:

Early 2021 – 2023

  • Implement

regulations and policies around the world through political and grass-roots campaigns.

  • Instill

a deep understanding of the magnitude of the threat throughout society, using social and traditional media, movies, television shows, educational curriculum, high level influencers, etc.

  • Establish

support in a wide variety of areas, including:

  • Scientific community
  • Academia
  • Nonprofits
  • Government
  • Celebrities
  • Create

campus campaigns to align universities, including their Institutional Review Boards, with the Protect Nature Now goals.

Phase IV – Sustain, Monitor & Expand

2024 onward

  • Stabilize and monitor

programs that prevent release of GE microbes.

  • Expand

the campaign to include protection from all GMO releases, not just microbial.

  • Convene

experts to establish policy targets for regulation of synthetic biology, whose products have enormous long-term hazardous implications for global agriculture, the environment, and the economy.