The Protect Nature Now campaign will unfold in four overlapping phases over four years.
Phase I – Foundation Building:
Oct. 2020 – Early 2021
- Coalition Building
Collaborate with diverse parties with complementary goals.
- Educational Asset Development:
Create campaign branding, videos, training materials, interviews, articles, posters, social media posts, and research. Work with trusted journalists and advocates.
- Legal Strategy:
Draft bills for U.S. local, state, and national implementation. Develop policy text for international treaties and conventions.
- Scientific Advisory Panel:
Establish a team of experts to provide input, insight, and scientific vetting on all aspects of the campaign.
Phase II – Launch and Advocate Activation:
short film Don’t Let the Gene Out of the Bottle.
educational assets and messaging.
- Train and organize
advocates for legal campaigns.
- Identify and nurture
leadership and support for expansion within the U.S. and internationally, with special focus on establishing E.U. presence.
Phase III – High Impact:
Early 2021 – 2023
regulations and policies around the world through political and grass-roots campaigns.
a deep understanding of the magnitude of the threat throughout society, using social and traditional media, movies, television shows, educational curriculum, high level influencers, etc.
support in a wide variety of areas, including:
- Scientific community
campus campaigns to align universities, including their Institutional Review Boards, with the Protect Nature Now goals.
Phase IV – Sustain, Monitor & Expand
- Stabilize and monitor
programs that prevent release of GE microbes.
the campaign to include protection from all GMO releases, not just microbial.
experts to establish policy targets for regulation of synthetic biology, whose products have enormous long-term hazardous implications for global agriculture, the environment, and the economy.